eBay
Internship
Envision a Future eMarketplace for New Generations
Project Overview
How might we develop strategies to increase the presence of Gen Z sellers on eBay, focusing on both attracting new sellers from this demographic and retaining existing ones?
🔒 Unfortunately, this project can’t be posted online, however, if you send me a message I'd love to chat about it. 🔒
Duration
March, 2022 - June, 2022
My Role
Project manager, UX designer
Result & Impact
Revolutionized both physical and digital shopping experiences by crafting a beta iteration of the eBay marketplace mobile app, thereby attracting a wider audience from the younger demographic.
About the Project
Worked with the Design Incubation team to envision a new vision for the future of marketplaces. We aims to comprehensively understand the consumption behavior of Generation Z. Based on this understanding, our goal is to redesign the eBay platform with specific enhancements and features that specifically target and attract a larger user base from the younger generation.